The Google Tag Manager is a marketing tool that lets business owners keep track and take control of their remarketing and other data-driven campaigns by letting them assign tags to campaigns and events in Google Analytics. Hence, Google Tag Manager makes it easy to track events. Ordinarily, tracking events requires adding custom Javascript and HTML code to your individual webpages to tell Google Analytics when the event occurred. But thanks to Google, this is no more the case. As announced on the Google Analytics blog, Google Tag Manager now hosts a latest feature - auto event tracking which lets you measure events happening on the page without writing HTML or Javascript!
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