Have you ever wondered why or how the search results from sites like CNET or Google Play/iTunes look so different from search results for your own website? That happens because Google 'understands' these sites better than yours. This is not to say that your site doesn't meet the 'quality criteria', so to speak. Rather, it merely means that Google can identify and understand the structure of such sites, and can provide a precise yet comprehensive and accurate overview for them. You can do that too by structuring the data/content on your website, so that search engines know exactly what your site is about. Based on your structured data, Google can show appropriate information on Google Now or Knowledge Graph.
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