Keeping the conversation going has to be one of the biggest challenges bloggers face nowadays. Readers now want more than just information - they need answers! And you, as a blogger, are responsible for answering them, and defending your content. Readers will talk about your content on a multitude of platforms, such as your blog's comments, or on social media such as Google+. So keeping track of all those conversations can be a tedious and indeed a daunting task, which is why Google has now decided to help out its Blogger users by integrating Google Plus comments into Blogger blogs (finally :P).
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