Campaign tags, also known as URL parameters, are a way of telling apart different variables, such as a visitor's source, or affiliate id, or something similar. Hence, they are used for tracking purposes. These tags or parameters change the URL, even if they might point to the same content. For example www.example.com and www.example.com?ref=1234, both might point to the same webpage. So the important question is, how does Google treat such URLs? It is logical to think about them as two different URLs, since there's an added key-value pair. And some parameters even change the content on a webpage. So how does Google interpret such links that have a campaign tag? Does it consider them as the same page or not? And what are the SEO effects of inbound links?
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